Thenoise-makers

Five people, decades of newsroom and agency experience, one job: make your story impossible to ignore.

Illustration of Niki Waldegrave making a peace sign
Photo of Niki Waldegrave

Niki Waldegrave

Director

Makes noise with impact

Ex-Fleet Street, 30 yrs

Niki Waldegrave

Director

Fleet Street trained, tabloid tested. Niki was an original on the Daily Star's Bitches column in 2001, worked the Sunday Mirror and The People, then got poached by Piers Morgan for the Mirror's 3am showbiz column in 2002. Since then: News of the World, magazine editing, B&T in Sydney, award-winning reporting and teams of up to 37 trained. Campaign manager at In The Media PR from 2018, WaldeComms since 2021. NCTJ-qualified. Little black book: bursting.

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Lee Robson

AI / Strategy / Social

Data king + content marketer

20+ yrs media

Lee Robson

AI / Strategy / Social

25 years making content companies famous. Lee was managing partner at 303 MullenLowe Sydney and head of publicity at Fox Sports, after five years as a senior publicist at Sky Television in the UK. He founded LRPR, named Best New Agency at the 2015 Prolific North awards, then iStories in 2019. Accounts directed: Harley-Davidson, Peugeot, Discovery Channel, TK Maxx, ESPN. Qualified in data analytics and a Claude Certified Associate, he runs the AI side of the noise.

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Eloise Brain

PR Executive

Engine behind the outreach

Heart + hustle

Eloise Brain

PR Executive

The engine behind the outreach. Eloise is the one still chasing the extra quote after everyone else has gone home. On NeonDynamo she helped land a run of media coverage and, in her words, “a standout result”. Fast-paced, persistent and switched on to what people are talking about, she brings heart and hustle to every pitch, every follow-up and every campaign that leaves the WaldeComms office. Phone always warm, follow-up always sent.

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Risham Zaigham

PR Executive

Storyteller + brand specialist

10+ yrs brand

Risham Zaigham

PR Executive

Ten-plus years connecting brands with the people who buy into them. Risham has worked at Ogilvy & Mather, in higher education and medical research at Griffith University and Eskitis, and in local government at Brisbane and Logan City Councils. She spent five years running communications for the Hornsby Rainbow Club, a social club for kids with disability. Her toolkit: brand and comms strategy, stakeholder engagement, copywriting, websites and healthcare advocacy. Health, NFP and education stories are her home turf.

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Helen Brunton

Accounts

Bean counter + events

30+ yrs events

Helen Brunton

Accounts

Big screens, bigger crowds. Helen has run giant LED live sites at some of the loudest events going: football and rugby world cups, the Tour de France, the British Lions, NRL, AFL, the Melbourne Cup, Moomba and New Year's Eve. Director of Exclusive Media since 2014 and general manager at Nvisage Media for five years before that, she has worked with councils from Melbourne to Auckland to York. At WaldeComms she keeps the books straight and the events on budget.

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